Food and Beverage Insight
We are proud to introduce the first edition of Food and Beverage Insight, a retrospective view on legal developments concerning advertising, labelling and trademark law for the Norwegian food sector.
Developing a successful food branding campaign is crucial for food business operators targeting consumers, but from a legal perspective, the potential pitfalls are many. Keeping competitors at an arm’s length requires knowledge and awareness of intellectual property rights and its enforcement, as well as the rules on product imitation and unfair business practice. Effective branding requires knowledge of the rules on advertising to avoid undesirable reactions from consumers and supervisory authorities. And just when your marketing team have cooked up a clever ad or a genius product, a regulatory requirement prescribed in food law ruins your plans.
In order to be an effective legal advisor for the food business industry, it is necessary to acknowledge two facts. The increasing complexity on rules governing trademarks, advertising and labelling of food products, and the increasing convergence within these legal areas. To maintain updated on the legal developments within this area can be challenging.
With this report, we aim to provide food business operators and legal advisors for this industry with an overview of some of the most significant legal developments within these areas which occurred over the last year.
Being a law firm with long traditions in providing food business operators with a wide range of legal services, we are familiar with the challenges for the food business industry in an ever-increasing regulatory landscape, and in particular with regard to the challenges on trademarks, advertising and labelling. As such, we closely monitor the legal developments relevant for the food industry both in Norway and abroad. If you wish to discuss how your business can meet the legal challenges of this innovative and highly regulated sector, you are always welcome to contact us.