Food and Beverage Insight 2025
We are proud to present a new edition of Food and Beverage Insight, a retrospective view on legal developments concerning advertising, labelling and trademark law for the Norwegian food sector.
Successful food branding remains crucial for food business operators targeting consumers. Keeping competitors at arm’s length demands a thorough understanding of intellectual property rights and their enforcement, as well as the rules on product imitation and unfair business practices. Effective branding also requires in-depth knowledge of advertising regulations to avoid undesirable reactions from both consumers and supervisory authorities. But the potential pitfalls are many. All too often, just as your marketing team crafts a brilliant ad or product concept, an unexpected regulatory requirement upsets your plans.
To be an effective legal advisor to the food industry, it is now more important than ever to recognize two key developments: the increasing complexity of the rules governing trademarks, advertising, and labelling of food products, and the growing convergence of these legal areas. Staying up to date with the latest legal developments can be a significant challenge in an ever-developing landscape.
Food & Beverage Insight is intended to provide food business operators and legal professionals an overview of the most significant legal developments from the past year in these areas, both in Norway and from the European Court of Justice.
As a law firm with a long tradition of advising food business operators across a wide range of legal matters, we understand the challenges the food industry faces in an increasingly complex regulatory environment—particularly with respect to trademarks, advertising, and labelling. We closely monitor legal developments relevant to the food industry, both in Norway and internationally.
If you would like to discuss how your business can address legal challenges in this innovative and highly regulated sector, you are always welcome to contact us.