Scope

The European Media Freedom Act aims to safeguard and advance media freedom and pluralism throughout the European Union. It aims to create a media landscape that upholds the principles of freedom of expression, access to information, and democratic values. The act seeks to prevent undue influence, censorship, and restrictions on media outlets, journalists, and their ability to report freely and independently. It also addresses issues related to media ownership, transparency, and accountability.

Relevance

Businesses such as media organizations, advertising and PR Agencies, digital platforms and social media companies and businesses with media partnerships should pay particular attention to the act, due to the more direct impact of the act.

The specific penalties for non-compliance with the European Media Freedom Act may vary depending on the laws and regulations of individual member states.

Key obligations

Key obligations in the European Media Freedom Act include protecting and promoting media freedom and pluralism, ensuring the independence of media organizations, preventing undue influence or censorship, promoting transparency and accountability in media ownership, and safeguarding journalists’ rights to report freely and independently.