{"id":7257,"date":"2024-10-04T07:09:51","date_gmt":"2024-10-04T07:09:51","guid":{"rendered":"https:\/\/haavind.no\/techinsight-new\/?post_type=tech-insight&p=7257"},"modified":"2025-01-09T14:01:04","modified_gmt":"2025-01-09T14:01:04","slug":"enforcement-and-modernisation-directive","status":"publish","type":"tech-insight","link":"https:\/\/haavind.no\/techinsight\/tech-insight\/enforcement-and-modernisation-directive\/","title":{"rendered":"Enforcement and Modernisation Directive"},"content":{"rendered":"\t
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Enforcement and Modernisation Directive<\/h1>\n\n

Directive (EU) 2019\/2161 on better enforcement and modernisation of EU consumer protection rules<\/em><\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t

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Category<\/h4>\n\t\t\t\t\n\t\t\t
Consumer Protection<\/a><\/div>\n\t\t\t<\/div>\n
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Status<\/h3>\n\n\n\n

EU<\/strong><\/h4>\n\n\n\n

Date of application was 28 May 2022.<\/p>\n\n\n\n

EEA<\/strong><\/h4>\n\n\n\n

Incorporated in the EEA agreement. Compliance date and entry into force is 1 April 2024.<\/p>\n\n\n\n

Norway<\/strong><\/h4>\n\n\n\n

Implemented with effect from 1 October 2023.<\/p>\n<\/div>\n<\/div>\n\n\n

Scope<\/h2>\n\n\n\n

The Directive amends existing rules on unfair terms in consumer contracts (Directive 93\/13\/EEC), consumer protection in the indication of the prices of products offered to consumers (Directive 98\/6\/EC), unfair business-to-consumer commercial practices (Directive 2005\/29\/EC), and other consumer rights (Directive 2011\/83\/EU).<\/p>\n\n\n\n

Relevance<\/h2>\n\n\n\n

The changes aim to make consumer protection rules more robust and adaptable in a digital world. There are now more formal requirements when consumers \u201cpay\u201d with personal data. Additionally, the new rules concerning digital marketplaces will require a closer examination of how the Directive affects individual businesses and service providers. For Norway, the Directive is implemented through amendments to the Marketing Act, Right of Withdrawal Act, Contract Act, E-commerce Act, Consumer Sales Act, Digital Services Act, and more.<\/p>\n\n\n\n

Key obligations<\/h2>\n\n\n\n

The Directive aims to further strengthen consumer protection, and we will outline some of the changes. Firstly, the rules regarding penalties for violations of consumer rights will be enhanced. Responsible supervisory authorities will be able to impose fines, among other measures. Secondly, it will be prohibited to not clearly label promoted search results, in which a business has paid to appear at the top of a search result. This applies to search engines, digital marketplaces, and price comparison services, among others. The Directive on unfair business-to-consumer commercial practices and the Directive on other consumer rights (which includes the right of withdrawal) will include rules on information requirements for digital marketplaces. The term “digital marketplace” has a technology-neutral definition.

The rules in the Directive on other consumer rights, which include the right of withdrawal, will also apply to digital services where the consumer \u201cpays\u201d with personal data. Furthermore, new requirements for marketing price reductions will be introduced, requiring the lowest previous price in the last 30 days to be disclosed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Norwegian transposition of directive 2019\/2161 entered into force. <\/p>\n","protected":false},"featured_media":7652,"menu_order":0,"template":"","meta":{"tech-insight-date":"2023-10-01T09:04:01","footnotes":""},"tech-insight-category":[93],"tech-insight-jurisdiction":[83,84],"tech-insight-status":[86,87,89,97],"acf":[],"yoast_head":"\nEnforcement and Modernisation Directive - Haavind Tech Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haavind.no\/techinsight\/tech-insight\/enforcement-and-modernisation-directive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enforcement and Modernisation Directive\" \/>\n<meta property=\"og:description\" content=\"Norwegian transposition of directive 2019\/2161 entered into force.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/haavind.no\/techinsight\/tech-insight\/enforcement-and-modernisation-directive\/\" \/>\n<meta property=\"og:site_name\" content=\"Haavind Tech Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-09T14:01:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/haavind.no\/content\/uploads\/sites\/5\/2024\/10\/Enforcement-and-modernisatrion-460x352-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/haavind.no\/techinsight\/tech-insight\/enforcement-and-modernisation-directive\/\",\"url\":\"https:\/\/haavind.no\/techinsight\/tech-insight\/enforcement-and-modernisation-directive\/\",\"name\":\"Enforcement and Modernisation Directive - 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