{"id":7195,"date":"2024-09-27T13:11:50","date_gmt":"2024-09-27T13:11:50","guid":{"rendered":"https:\/\/haavind.no\/techinsight-new\/?post_type=tech-insight&p=7195"},"modified":"2025-10-01T13:58:42","modified_gmt":"2025-10-01T13:58:42","slug":"empowering-consumers-for-the-green-transition","status":"publish","type":"tech-insight","link":"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/","title":{"rendered":"Empowering consumers for the green transition"},"content":{"rendered":"\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\n

Empowering consumers for the green transition<\/h1>\n\n

Directive (EU) 2024\/825 amending Directives 2005\/29\/EC and 2011\/83\/EU as regards empowering consumers for the green transition through better protection against unfair practices and through better information<\/em><\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\n
\n\t\t\t
\n\t\t\t\t

Category<\/h4>\n\t\t\t\t\n\t\t\t
Consumer Protection<\/a><\/div>\n\t\t\t<\/div>\n
\n

Status<\/h3>\n\n\n\n

EU<\/strong><\/h4>\n\n\n\n

Adopted on 28 February 2024. Deadline for implementation in the EU is 27 September 2026.<\/p>\n\n\n\n

EEA<\/strong><\/h4>\n\n\n\n

Considering relevance. The Commission has marked the proposal as EEA-relevant.<\/p>\n\n\n\n

Norway<\/strong><\/h4>\n\n\n\n

Pending.<\/p>\n<\/div>\n<\/div>\n\n\n

Scope <\/h2>\n\n\n\n

The Directive amends Directive 2005\/29\/EC on unfair business-to-consumer commercial practices (Unfair Commercial Practices Directive) and Directive 2011\/83\/EU on other consumer rights.<\/p>\n\n\n\n

Relevance<\/h2>\n\n\n\n

The Directive is meant to promote the green transition and sustainability, and must be considered in conjunction with the proposal for a Green Claims Directive (COM(2023) 166)<\/em><\/a><\/strong>. Implementation in Norway will likely result in an amendment of the Norwegian Cancellation Act, the Marketing Control Act, the Agreements Act, and the Norwegian Regulation on unfair commercial practices.<\/p>\n\n\n\n

Key Obligations<\/h2>\n\n\n\n

The obligations are intended to ensure better information about sustainability and stronger protection against commercial practices that undermine sustainable consumption, such as deceptive environmental marketing (‘greenwashing’), premature product obsolescence, and unreliable and vague sustainability labelling. Additionally, producers must inform about the product\u2019s durability on certain conditions. Producers must also inform consumers of how easily repairable the product is.

More specifically, the amendments to the Unfair Commercial Practices Directive concern the following: amendments to Article 6 and 7 concerning misleading marketing based on a case-by-case assessment, and an amendment to Annex I concerning practices that are considered to be unfair at all times (the so-called \u201cblacklist\u201d).<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Deadline for implementation in the EU (Directive 2024\/825)<\/p>\n","protected":false},"featured_media":6737,"menu_order":0,"template":"","meta":{"tech-insight-date":"2026-03-27T15:09:37","footnotes":""},"tech-insight-category":[93],"tech-insight-jurisdiction":[83,84],"tech-insight-status":[86,97],"acf":[],"yoast_head":"\nEmpowering consumers for the green transition - Haavind Tech Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empowering consumers for the green transition\" \/>\n<meta property=\"og:description\" content=\"Deadline for implementation in the EU (Directive 2024\/825)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/\" \/>\n<meta property=\"og:site_name\" content=\"Haavind Tech Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T13:58:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/haavind.no\/content\/uploads\/sites\/5\/2024\/03\/516-x-800-Green-transition.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"516\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/\",\"url\":\"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/\",\"name\":\"Empowering consumers for the green transition - Haavind Tech Insight\",\"isPartOf\":{\"@id\":\"https:\/\/haavind.no\/techinsight\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/haavind.no\/content\/uploads\/sites\/5\/2024\/03\/516-x-800-Green-transition.jpg\",\"datePublished\":\"2024-09-27T13:11:50+00:00\",\"dateModified\":\"2025-10-01T13:58:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/#primaryimage\",\"url\":\"https:\/\/haavind.no\/content\/uploads\/sites\/5\/2024\/03\/516-x-800-Green-transition.jpg\",\"contentUrl\":\"https:\/\/haavind.no\/content\/uploads\/sites\/5\/2024\/03\/516-x-800-Green-transition.jpg\",\"width\":516,\"height\":800,\"caption\":\"Empty road in a forest at early winter time. Aerial view from a drone looking down.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/haavind.no\/techinsight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Empowering consumers for the green transition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/haavind.no\/techinsight\/#website\",\"url\":\"https:\/\/haavind.no\/techinsight\/\",\"name\":\"Haavind Tech Insight\",\"description\":\"Stay ahead with our digital roadmap of EU Tech regulations\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/haavind.no\/techinsight\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Empowering consumers for the green transition - Haavind Tech Insight","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/","og_locale":"en_US","og_type":"article","og_title":"Empowering consumers for the green transition","og_description":"Deadline for implementation in the EU (Directive 2024\/825)","og_url":"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/","og_site_name":"Haavind Tech Insight","article_modified_time":"2025-10-01T13:58:42+00:00","og_image":[{"width":516,"height":800,"url":"https:\/\/haavind.no\/content\/uploads\/sites\/5\/2024\/03\/516-x-800-Green-transition.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/","url":"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/","name":"Empowering consumers for the green transition - Haavind Tech Insight","isPartOf":{"@id":"https:\/\/haavind.no\/techinsight\/#website"},"primaryImageOfPage":{"@id":"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/#primaryimage"},"image":{"@id":"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/#primaryimage"},"thumbnailUrl":"https:\/\/haavind.no\/content\/uploads\/sites\/5\/2024\/03\/516-x-800-Green-transition.jpg","datePublished":"2024-09-27T13:11:50+00:00","dateModified":"2025-10-01T13:58:42+00:00","breadcrumb":{"@id":"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/#primaryimage","url":"https:\/\/haavind.no\/content\/uploads\/sites\/5\/2024\/03\/516-x-800-Green-transition.jpg","contentUrl":"https:\/\/haavind.no\/content\/uploads\/sites\/5\/2024\/03\/516-x-800-Green-transition.jpg","width":516,"height":800,"caption":"Empty road in a forest at early winter time. Aerial view from a drone looking down."},{"@type":"BreadcrumbList","@id":"https:\/\/haavind.no\/techinsight\/tech-insight\/empowering-consumers-for-the-green-transition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/haavind.no\/techinsight\/"},{"@type":"ListItem","position":2,"name":"Empowering consumers for the green transition"}]},{"@type":"WebSite","@id":"https:\/\/haavind.no\/techinsight\/#website","url":"https:\/\/haavind.no\/techinsight\/","name":"Haavind Tech Insight","description":"Stay ahead with our digital roadmap of EU Tech regulations","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/haavind.no\/techinsight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/haavind.no\/techinsight\/wp-json\/wp\/v2\/tech-insight\/7195"}],"collection":[{"href":"https:\/\/haavind.no\/techinsight\/wp-json\/wp\/v2\/tech-insight"}],"about":[{"href":"https:\/\/haavind.no\/techinsight\/wp-json\/wp\/v2\/types\/tech-insight"}],"version-history":[{"count":9,"href":"https:\/\/haavind.no\/techinsight\/wp-json\/wp\/v2\/tech-insight\/7195\/revisions"}],"predecessor-version":[{"id":7990,"href":"https:\/\/haavind.no\/techinsight\/wp-json\/wp\/v2\/tech-insight\/7195\/revisions\/7990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haavind.no\/techinsight\/wp-json\/wp\/v2\/media\/6737"}],"wp:attachment":[{"href":"https:\/\/haavind.no\/techinsight\/wp-json\/wp\/v2\/media?parent=7195"}],"wp:term":[{"taxonomy":"tech-insight-category","embeddable":true,"href":"https:\/\/haavind.no\/techinsight\/wp-json\/wp\/v2\/tech-insight-category?post=7195"},{"taxonomy":"tech-insight-jurisdiction","embeddable":true,"href":"https:\/\/haavind.no\/techinsight\/wp-json\/wp\/v2\/tech-insight-jurisdiction?post=7195"},{"taxonomy":"tech-insight-status","embeddable":true,"href":"https:\/\/haavind.no\/techinsight\/wp-json\/wp\/v2\/tech-insight-status?post=7195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}